HOLDING OPERATIVE
Nairobi · East Africa · Est. 2024

The holding
company
behind the systems.

Dullu Group is the central intelligence. We own three operating wings — a media studio, a strategy sanctuary, and a client vault — each a sovereign entity, each compounding into the whole.

3
Operating subsidiaries
0%
Target gross margin
10%
Sovereign royalty rate
KES 8,999
Diagnostic entry point
72h
Memo delivery window

The Estate

Three wings.
One vault.

Execution · The Studio

Dullu & Co. Media

The factory wing. Automated web systems, Daraja M-Pesa payment flows, Supabase back-ends, and sovereign interfaces — built async, delivered without meetings.

Astro + Supabase architecture
Daraja API automated settlement
Client portals + living documents
Async delivery — no sync calls
Strategy · The Sanctuary

DR.DULLU Strategy

The intellectual engine. Infrastructure Audits, vocabulary systems, and Logic Trees that move businesses from commodity to sovereign — no ambiguity, no filler.

Infrastructure Audit — KES 8,999
Semantic decay analysis
Gap Score + Architecture Memo
Logic Tree diagnostics
Client Access · The Vault

Client Vault

Every paid client gets a private Vault — a living Architecture Memo, Gap Score tracker, and milestone dashboard accessible by magic link. No passwords.

Magic link access — no password
Live Gap Score tracking
Architecture Memo — living document
Milestone + remediation tracker

About the Group

Built on
stone,
not straw.

Dullu Group is the holding company. It does not build directly — it owns the entities that do. Every subsidiary feeds the central research engine through a structured royalty. The holding exists to compound knowledge and capital while the operating wings serve clients.

Ian Dullu founded the group on a single observation: most East African businesses operate on fragmented, fragile foundations. They are built on manual processes, borrowed vocabulary, and technology stacks that break under growth. The Group exists to correct this systematically.

Legal Identity

CompanyDullu Group
JurisdictionRepublic of Kenya
LocationNairobi, Kenya — East Africa
Principle
Systems over advice
We install infrastructure. We don't consult. Every engagement produces a running system, not a document of recommendations.
Model
Async by default
No retainers disguised as relationships. No sync calls before work begins. Delivery is a factory floor, not a meeting room.
Standard
Two builds per quarter
Scarcity is a structural policy. It protects quality and signals to the market that access is earned, not purchased.
Moat
Daraja depth
Our M-Pesa integration is the deepest automated settlement pipeline available to East African SMEs today.

Group Performance

KES 8,999
Diagnostic entry point. No calls. No pitches. A clinical map of your operational fragility.
72h
Architecture Memo delivery window. Private Vault opens on payment confirmation.
85%
Target gross margin on productized services. The model is designed to compound, not scale linearly.
2 / Qtr
Maximum build slots per quarter. Scarcity is structural. Quality is the product.

Start Here

Your business has a gap score.
Find out what it is.

The Infrastructure Audit is KES 8,999. No calls. No pitch. A clinical map of where your business leaks revenue, loses clients, and burns your time.

Dullu & Co. Media

Automated web systems and payment infrastructure. From KES 85,000.

Enter The Studio

DR.DULLU Strategy

Infrastructure Audit. Vocabulary systems. Logic Trees. From KES 8,999.

Enter The Sanctuary

Client Vault

Existing clients — access your Architecture Memo and Gap Score.

Access Your Vault

Get in Touch

Let's talk
infrastructure.

Not everything starts with an audit. Send your question — we respond to every serious enquiry within 48 hours.

Based in
Nairobi, Kenya
Response time
Within 48 hours
Build availability
Loading slots...